Heidi Udell

Creative copywriting and brand storytelling for the hospitality industry.

Selected work.

Tribune Tower

Website for Luxury Condominium Conversion of Chicago's Iconic Tribune Building

1000M Chicago

Luxury Chicago Rental Building Website

Offgrid Travel

Luxury Travel Brand Website

Hilton Hotels + Resorts

Global Brand Design Playbook

Loren Hotel at Pink Beach

Online Brochure

Park Hyatt

Corporate Brand Experience Playbook

Drake Hotel Chicago

Brand Relaunch Positioning

Transcend Cruises

Sales Brochure

People don't want what you make.

They want what it will do for them and how it will make them feel.

Show them with the right words.